A fledgling microfinance start-up, Empowering Entrepreneurs was a young company that needed a logo that would showcase their youth and enthusiasm. Taking off on the mathematical concept of exponential growth, the second “e” was stylized to function as both an “e” and a “2″, raising it to the place of an exponent to create a double meaning. Easily recognizable, bold and youthful, the logo is a stand-out among other micro-finance and philanthropic entities.