Craig needed a logo for his blog. Capturing the bold, “love it or hate it” attitude of his reviews, the typography stands on its own for future use in print, but the image adds a personal touch that reflects the essence of the site. After some brainstorming, a photo shoot, and some development, this playful concept emerged the winner.

Website development required a blog layout that would have high visual impact and integrate the blog video posts well. A simple and relaxed layout with some custom icons and fields allow for enhancements to the site that include a thumbs-up/thumbs-down rating system and custom images.